Virtual Showroom
A digital experience to immerse potential customers into the Maserati brands and compensate for the lack of physical events during the pandemic. In collaboration with Novelab.
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Project challenge
In order to stay active during the Covid crisis and to allow its customers to discover its latest cars, Maserati wanted to set up an interactive and immersive Virtual Showroom.
In addition to being a virtual showcase, the showroom had to renew the company’s identity and encourage the development of new partnerships with luxury brands. One of the major challenges was to design a virtual reality platform promoting the new merchandising while developing its business.
Our solution
We created Maserati’s first Virtual Store with immersive experience with a focus on:
- Virtual Reality Technologies
- Web Development
- UX/UI Design
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